Ever since the 611 Records store was closed at least a year ago, people have been asking what’s up with the brand and what’s going on.

My name is Dan Lieberman, and I am the current owner of 611. Nice to meet you! Nigel and I have been working on all the legal arrangements and dealings to make the 611 transition smooth and effective. While the lawyers are doing their thing, I have been busy charting the future course for 611 as a company.

Nigel, (being the obvious father of the brand) will still be deeply involved and associated with all things 611 as a consultant, a mentor and a member of the talent roster. I am excited to work with him and learn from his years of experience at the helm of 611. I come to the table with my own set of marketing, nightlife and business credentials but I will spare you those boring details.

I have been working hard over the past year to set the course for 611 and to develop the long term vision of what the brand will become. Initially there were some events and promotions right at the start that I realize now were not the best way to re-kindle the brand. I decided to take pause over the summer and get some opinions about it.

I have had some time to consult with insiders, friends of 611, and even former 611 employees on their thoughts for what the brand should be doing in the future. I can assure you that whatever happens here forward will be planned carefully and implemented with purpose and focus.

On that note, the first major move is to institute a new advisory board. This board will hopefully be comprised of old employees, 611 friends, business people associated to 611, influential artists/djs, as well as some key industry insiders. If you are interested in being a member of this board, or if you know someone to nominate, please email me privately to discuss. iamdan@611records.com

I know there are many people who still feel a sense of attachment and appreciate for 611 and I would love to hear from any and all of you with your opinions, stories, advice, and overall feedback. Email me and sound off on the 611 future direction. I will have another post coming in a couple of days with more specifics on our upcoming plans.

Take it easy!

Dan Lieb….